We incorporate conversion based Landing Pages in our Lead Generation campaigns as well.
As search engines has been around for more than a decade, the search behaviour had also tremendously swift to better content consumption. Decision makers are spending most of the time reading articles online before engaging with certain services.
With the ability to develop high quality content and the right content exposure, we would ensure optimum exposure to the content, driving readers to the sales funnel and improve on overall organic traffic.
The reason we replaced the term from search engine optimization to organic growth is because it has been a misleading term and being heavily abused by link builders in order to manipulate the search engine ranking positions (SERP).
Most of our clients that came to us are complaining that their SEO vendors are doing awful job, and to some extend their search engine ranking positions (SERP) has been drastically impact in the negative way. When we diagnosed their link profile and web architecture, we found out that:
No optimization done and poor web architecture execution.
Abused of keyword rich anchor text throughout all the link profiles
Growth rate that a company can achieve by increasing output and enhancing sales internally.
How important is web architecture and our methodology. With the continuous search engines major updates like Penguin and Panda, search engines like Google will now tend to favor website with great architecture and content. Rand Fishkin from Moz mentioned in the recent Whiteboard Friday that it’s possible to ditch link buildings and gain Search Engine Ranking Positions (SERP) by just focusing on web architecture and content Read Me
Our usual practice covers the following…
1. URL architecture and naming conventions
2. Unique meta data such as page title, descriptions
3. Good paginations for multiple pages product
4. Image tag optimization such as captions, alt, and naming
5. Proper navigation
6. Rich inner page linking
8. Avoid duplicate content
9. Implement site wide branded keywords
10. Emphasis on reviews & social proof and more…
As mentioned, the search industry have evolved so much that by just having great content and great content distribution, you will get rewarded with good organic traffic and an even better sales funnel.
You probably already know how content influence decision makers, and now allow us to take you into how Google treat content and the algorithm behind it.
KW – keyword onpage
CQ – Content quality
DA – Domain Authority
PA – Page level Authority
UD – User and Usage Data
SP – Spam Analysis
But what does these jargons got to do with content? Well..
A great piece of content should score well for all the metrics mentioned. These metrics are quite intertwined with each other. For example, when your content is being read and shared by readers, Google is able determine the popularity & this will contribute to the domain and page level authority of the content.
Content Marketing and how to stand out despite boring topics!
Now that we know how great content will bear good fruits, but what about writing for boring topics?
These is a wonderful quote from Copyblogger that address this phenomenon, “There are no boring topics, only boring content creators.”
Regardless of what industry our client comes from, we always put emphasis on crafting out interesting content and we will practice the following steps.
1. Social listening to find out what the audience is asking.
2. Analyse and test interesting content title.
3. Instill product pitch and USP within the content
4. Content production
But we don’t stop here.
It is possible that great content and proper optimization could lead us to more traffic but it will need “TIME” , as mentioned by Rand from moz.com
Question is, how many of us have the “time” to wait for traffic drop by? it usually takes up to at least 3 weeks before a published article crawl by Google spider and rank the content for semantic search.
*Semantic search seeks to improve search accuracy by understanding searcher intent and the contextual meaning of terms as they appear in the searchable dataspace, whether on the Web or within a closed system, to generate more relevant results.*
The solution is to get immediate exposure through right channels, with right ways and right pitch. Content outreach remains part of our common practice and our approach are as below:
Blogger influences outreach | Social media sharing | Sponsored content solution
In today’s rich multi channel marketing landscape, conversion optimization is one of the critical skill sets that could bring huge difference in ROI.
“A website without conversion rate optimization is like a car with no wheels – it will take you nowhere.”~Jeremy Abel – Inbound Marketing Expert.
At BrewingHot.com, we have our very own anatomy and approach at conversion optimization. on the right is chart of how we do it:
From our years of experience creating landing pages, these are the 8 critical elements that could influence conversion rate. We are always experimenting with:
1. Eye catching titles
2. Great banner / visual
3. Easy to read USP / Benefits
4. Call to actions
5 Description of products / services
7. Trust elements
8. Urgency to take action.
To read more about our landing page optimization approach, kindly go here
When you’re running multi channel marketing campaigns, tracking is very important to ensure which efforts you deployed are working well and which is not.
Very often companies would overlook the importance of tracking and ended up having poor data judgement as the metrics shown couldn’t derive any actionable items.
At BrewingHot, we ensure every digital marketing campaigns are tracked properly in Google Analytics, and giving us solid insight of traffic behavior and the entire conversion funnel so that we can derive the next strategy for better ROI
We believe in forging long-term relationships with our clients, we want to ensure we can match your desired needs. we like to meet via SKYPE or a private email conversation with you to better understand your need. Fill in your contact details to get started! We hope to hear from you soon!