My deep passion with the internet
Ever since I was a kid, I was always fascinated with how the internet works. It was in the early stage of internet infrastructure development here in Malaysia and beginning of dotcom bubbles.
I recalled of seeing all the products brands with the website URL but had no idea what a website looks like and it was in early 1997. When I heard about the new cyber cafe opened in my neighbourhood with internet connection, it quickly became my hang out place after school. Theres where I starts reading up tons of articles about internet specifically on web creation.
I was so in love with the internet that at that time I knew I will end up doing something related to internet.
Early exposure bootstrapping my business while in college.
During college days, I was lucky enough to meet so many amazing friends who helped me get more exposure into entrepreneurship. While studying first year in the college, I started a simple leads generation website called Maid Agency Express.
I was basically jack of all trades, from content writing to web designs I did almost everything myself. Only later I realised that the most important part of internet business is knowing how to get the right traffic.
From that moment I do all I could to improve my organic rankings in Google. I literally lock my self in the room for a week figure out how to improve the rankings and things like that.
It went really well and about 2 months of the hard work, the website ranked top 2 in local and world wide search. On daily basis, I received more than 30 email enquiries and phone calls and most of my college friends have no idea whats going on. Couple months later I dropped out of college when I found out that my lecturer have no idea what is SEO and can’t even setup web enquiry form.
That moment was a pivoting moment for me. I just stumbled one of the greatest online skills that would fuel me do pursue my online entrepreneurship and lay out great fundamental in digital marketing.
How I climb the corporate ladder and frustration
My experience right out of college has always been into marketing agency. My first job was with one of a local SEO company called Simple Internet. It was a very interesting company that focused only SEO for local businesses and that quickly became my playground giving me ample time and campaigns to experiment with.
Quickly after 6 months, I spearhead a team of SEO specialist and won a very reputable award from TOPSeosfor the best SEO company in Malaysia for consecutively 4 months in a role.
It was a great journey but something is missing throughout my career. It’s like missing the bigger picture of digital marketing whereby SEO is just a small part of it and you basically can’t do anything especially when the agency decided to stay focused on SEO. This is the common setback for digital marketers working in agency.
This has inspired me to be different if I had the chance to start my own digital agency.
Teamed up with Travis and build the team.
During one of the staff reunion dinner, I had the chance to meet up Travis who was the pioneer team members for one of the agency that I worked at. That moment I knew Travis has the deep passion in growing the team and we talked a lot about how the digital has evolved throughout the years and why so many agencies in Malaysia are limiting themselves.
It was about in 2014, we bootstrapped BrewingHot out of a cafe in our neighbourhood. It was a blessing and things went really well for us and within couple of months, we managed to partner with one of the award winning agency in Dallas.
It was a pivoting moment for us. From being an agency that focused on startups and ecommerce, we became the digital marketing powerhouse for larger agencies in the US.
There is a saying “If you do what you love , you’ll never work a day in your life”
That’s freaking true and throughout our journey despite getting lots of frustration and setbacks, we enjoyed our moment building the team and delivering great values to client.
Travis and I are always motivating our team members to really love what they do here and build the career around their passion. We have been through that stage and we know the key to excel in their career is love what they do.
Our vision in next 10 years
The path is indeed still very long down the road. However when we first started Brewinghot together, we have always wanted to build a brand that makes a differences to the industry. We aim not just to deliver great values to client, but also a place where we empower digital marketers to achieve greater heights.